Lance Armstrong drives a Subaru Forester 2.5-XT with 210 horsepower
Lance Armstrong the famous cyclist has been chosen as the next spokesperson for Subaru of America. I wonder if this means that Crocodile Dundee is gone for good or if we will see Paul Hogan on a bike with Lance.
The campaigns new tag line will be “Subaru. Driven By What’s Inside”, not particular catchy but interesting? I actually liked the old tag “The Beauty of All-Wheel Drive” much better but I guess it is time for a change. I’ll be curious to see the new commercials scheduled for debut in April 2003.
The other interesting item in Subaru news is the introduction of the 2004 Forester 2.5XT. I really hate the Forester but with a 210 horsepower 2.5 liter turbo charged version I might take another look. These are due out in the middle of summer.